And Genies, an avatar company that believes every human will need an avatar to represent themselves. AI-powered Soundcloud rapper Fnmeka with 8 million followers on TikTok. Early examples include virtual influencer Lil Miquela who has 2.9 million followers on Instagram. But more importantly, the distinction wouldn’t matter because people derive equal meaning and value from the simulated world. Where we can no longer distinguish between the two realities. The brands that build compelling virtual propositions-not digital ads-will undoubtedly shape society in the 21st century.Īt the final level, we enter hyperreality, a state where the physical and virtual worlds converge. For corporations with global reach and physical distribution-the virtual world represents an untapped opportunity to 10x revenue-without having to manufacture physical products. Recent attempts include Nike’s League of Legends partnership, Gucci’s $10,000 virtual dress and Balenciaga’s runway show in a video game. From a commercial perspective, global brands are scrambling to enter the virtual world. Contrary to popular opinion, gaming is not a form of escapism, but a chance for people to connect with friends and strangers on a deeper level. The virtual world even has its own economy, with 2.5 billion people spending $100 billion on virtual goods.
0 Comments
Leave a Reply. |